"Seeing a bad review from someone perceived as different demographically or geographically actually made them more interested in buying the sweatshirt than when they read a positive review of the same product."
"And in fact a bad review seen by those customers can actually be a benefit to a business. She said consumers who support the brand feel "compelled" to protect it when they see bad reviews."
I've only received one bad book review and from reading the negative comments, it appeared the male writer was unaware that my books are written for women. In the online for each novel, I summarize the plot with female characters.
"Don’t live a life of fear. Regain control as so many other women have. The female sleuths in Wyoming Secrets, 30,000 Secrets, Santa Barbara Secrets, Barkley Sound Secrets, Vancouver Secrets & Social Secrets offer inspiration which emboldens and motivates women who feel overwhelmed by the threat of violence in their lives."
Glad research proves what I have felt for years. When my favorite restaurant gets bashed, it is right, I feel it personally and come to its defense. I noticed more nastiness during the vaccination passport era than ever before.