AIR
with
Ben Affleck & Matt Damon
The Air Jordan campaign nets Nike $4 billion yearly.
Jordan's deal to receive a percentage of all Nike shoes bearing his name was revolutionary in the industry. The deal was brokered by Michael's Mom who purported to say, "A shoe is just a shoe until my son puts it on."
Jordan is worth an estimated $4 billion.
https://www.primevideo.com/region/na/detail/0IKIGIXFRNQP5ZT74X0037B4X5/ref=atv_dp_share_cu_r
I enjoyed the film but took umbrage with the writers who cast Howard White as an uneducated street thug.
The scene at Nike headquarters with Mrs. Jordan I question if the executives behaved in such a caustic manner.